Jennifer Roberts conducted a one-day workshop for OSTWARE SERVICES

16 Feb, 2016

How to talk to and understand a customer from the USA? On the modern IT market that is developing at a rapid-fire pace, knowing English is not enough. A famous business communication trainer, Jennifer Roberts, taught OSTWARE SERVICES how to overcome cultural differences and really learn how to understand your American partner.

Jennifer Roberts, a top-ranking trainer in the sphere of marketing consultancy and business communication, a cofounder of Ekipa.cothat cooperates with IT teams from all over the world, conducted a workshop ‘Intercultural Sales Cycles: Sell and Retain USA Clients’ for Lviv IT company OSTWARE SERVICES.

Within the scope of the workshop Jennifer shared her professional experience of working for big corporations, such as Google, and described the main problems and peculiarities of remote collaboration of Ukrainian IT specialists with western customers.

The main idea of the workshop was to highlight the differences between Ukrainian and US business cultures, which to a wide extent influence the delivery efficiency for the companies from these countries. From her own experience of working with Ukrainian teams, the trainer outlined the most common mistakes which the Ukrainians make when working with western customers, and shared the effective practices of business communication used by world’s leading companies on a day-to-day basis. What is most important, workshop participants had a hands-on possibility to practise the suggested techniques using examples from their real professional experience.

The topic of the workshop is timely and relevant for OSTWARE SERVICES, as well as for most IT companies in Ukraine that work with American customers. The company’s Business Development Director Yaroslav Berezhanskyy stated that such workshops are necessary to increase the managers’ professional skills and to achieve the major goal of any company, customer’s satisfaction, and build long-lasting and strong business relationships with western partners.

‘Such training is necessary for us as we are directly collaborating with world leaders in the sphere of semiconductors for Networks and Telecommunication, and it is essential for us to maintain a high level and achieve results, which makes our clients cooperate with us again and again,’ said Yaroslav Berezhanskyy. ‘In the workshop our colleagues not only gained theoretical knowledge, but also practical skills in holding negotiations with American customers.’

About company

OSTWARE SERVICES is an outsourcing company providing software engineering and testing services in the domains of Embedded software development for network devices, Telecommunication, and Multimedia. For over eight years the company has effectively worked with the key players on the market of Network Technologies.  There are more than 100 employees at OSTWARE SERVICES, and the company is actively increasing its staff and looking for newtalented and creative people to work in high-tech projects.