Product Madness Becomes a New Member of Lviv IT Cluster

14 May, 2021

Product Madness burst into life in 2007 as the brainchild of two Stanford Business MBA graduates who possessed an innate love of gaming.

Initially, the entrepreneurs developed casual games for Facebook and mobile, before having a ‘light-bulb moment’ in 2009 and refocusing their efforts with laser-guided precision on the exploding social casino genre. They have been bringing world-class social slots to real slots fans ever since.

What followed was extraordinary growth, and it didn’t take long for Product Madness — now a mover and shaker in social casino circles — to catch the eye of Aristocrat Technologies Inc., one of the world’s largest manufacturers and designers of casino slot machines.

So, in 2012, Aristocrat acquired the Madness, bringing together groundbreaking, land-based slots content with some of the greatest social slots gaming anywhere on the web. Both companies haven’t looked back ever since!

By leveraging Aristocrat’s much-loved and successful brands, Product Madness’ flagship and most popular title, Heart of Vegas, has beguiled and entertained virtual currency players since launching in 2013. Indeed, Heart of Vegas is a top-grossing game on Facebook’s charts and continues to capture mobile markets around the globe — including reigning as the #1 top-grossing social casino iOS app in Australia.

Today, Product Madness has an office in Lviv, contributing to delivery of top company games.

“Thank you for the honor of being accepted into the IT cluster community. We believe that by joining forces with companies that are members of the IT cluster, we will be able to achieve not only success in business but also bring Lviv and Ukraine to a significantly new level. This is the value of our company being a good citizen.”  Roman Orfinyak, Acting General Manager, Product Madness.

“I’m happy to welcome the Product Madness company to Lviv IT Cluster. You enter our community with a remarkable goal that makes me believe we can easily achieve it and share our values together. I suppose that giving support to each other is the only way to develop the present and to build a successful future.”  Stepan Veselovskyi, CEO, Lviv IT Cluster.