Perfectial, a full-cycle software development company, is presenting its new logo. The latest change will wrap up the company’s visual rebranding campaign that started with the presentation of a new website about a month ago.
“For us, it was obvious that such a noticeable change – in website design, which is one of the core elements in our visual presentation, cannot stand alone, it is a conceptual project. Renewed logo, along with the design language we adopted, clearly expresses the vector our company is set for: distinctive, clear, modern services that bring real value to our customers. At the same time, we wanted to keep the legacy, stay rooted to the values we believe in”, – says Andriy Vaskiv, Head of Pixetic and UX office at Perfectial.
The visual rebranding has become exciting, and yet challenging for the team. Designers say that this has been a full-cycle project with no shortcuts, just like the one that is offered to the customers. Marta Dyakiv, the designer who created the new logo explains: “We’ve conducted multiple user surveys and user interviews to have the fullest possible view on the current logo perception. We wanted to keep some of these associations while making the sign clear cut. The principal color – red – was taken from our new website, which actually has become a new design paradigm for us”.
Public presentation of the new visual identity is just the beginning of the journey. Now Perfectial is to align all its visuals, both digital and offline materials, merchandise with the new design system. The company is getting ready to debut its renewed appearance at this season’s upcoming tech events – Ukrainian Days in London, Blockchain Sumit in Malta, as well as local IT Arena and GDG Dev Fest Ukraine 2018.
Perfectial is a custom software development company committed to excellence in developing innovative applications for a range of businesses worldwide. Founded in 2010, Perfectial has proven itself as a trusted tech and business partner which is highly recognized, valued and recommended by our customers.