{"id":39927,"date":"2023-07-19T08:38:15","date_gmt":"2023-07-19T08:38:15","guid":{"rendered":"https:\/\/itcluster.lviv.ua\/?post_type=events&#038;p=39927"},"modified":"2023-07-19T08:45:41","modified_gmt":"2023-07-19T08:45:41","slug":"supercharge-your-marketing-jobs-to-be-done-masterclass","status":"publish","type":"events","link":"https:\/\/itcluster.lviv.ua\/en\/events\/supercharge-your-marketing-jobs-to-be-done-masterclass\/","title":{"rendered":"Supercharge Your Marketing: Jobs to be Done Masterclass"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Do you know why customers hire your products? What is the theory of jobs to be done (JTBD) and how to use it? Do you want to find your target audience and learn how to sell more? Many businesses waste their potential due to ineffective marketing. On July 25th, UCU Business School and MSc in Marketing Management invite you to the &#8220;Supercharge Your Marketing: Jobs to be Done Masterclass&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400\">Mykhailo Traverse<\/span><span style=\"font-weight: 400\">, a member of the academic board of the MSc in Marketing Management program, managing partner of the marketing agency Reiseplan [isdgroup], and an expert in marketing with 18 years of experience in creating and implementing brand strategies for international and local brands and businesses, will be sharing his expertise.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Together with the expert, we will explore a multimedia toolkit that will guide you through all stages of understanding and implementing Jobs to be Done. This includes the fundamental theory of the method and its benefits for businesses, ways to engage and interview customers, as well as methods to analyze the results and utilize them in product development and marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You won&#8217;t need to search for additional materials or decide what is important and what is not. Everything you will learn in this masterclass has been verified by years of experience in developing strategies for the most progressive brands in Ukraine and the world.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Who is this for:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Beginners who have general knowledge but lack specific instructions and skills.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Specialists who need structure and effectiveness in communicating with customers.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">During the masterclass, we will:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Familiarize ourselves with the JTBD method, its structure, and tools.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Learn how to conduct professional JTBD interviews.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Analyze interview examples.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Explore methods of interview analysis.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Apply insights to develop effective solutions.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">This is one of the first events within the formation of the MSc in Marketing Management program community, where graduates and participants have the opportunity to exchange experiences and engage in lifelong learning.<\/span><\/p>\n<p><span style=\"font-weight: 400\"><strong>When?<\/strong> July 25th, from 10:00 AM to 6:00 PM<\/span><\/p>\n<p><strong>Where? <\/strong><span style=\"font-weight: 400\">Kozelnytska 2a str.<\/span><span style=\"font-weight: 400\"> (with prior registration)<\/span><\/p>\n<p><span style=\"font-weight: 400\"><strong>Cost:<\/strong> 2500 UAH.<\/span><\/p>\n","protected":false},"featured_media":39928,"template":"","events":[],"class_list":["post-39927","events","type-events","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/itcluster.lviv.ua\/en\/wp-json\/wp\/v2\/events\/39927"}],"collection":[{"href":"https:\/\/itcluster.lviv.ua\/en\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/itcluster.lviv.ua\/en\/wp-json\/wp\/v2\/types\/events"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/itcluster.lviv.ua\/en\/wp-json\/wp\/v2\/media\/39928"}],"wp:attachment":[{"href":"https:\/\/itcluster.lviv.ua\/en\/wp-json\/wp\/v2\/media?parent=39927"}],"wp:term":[{"taxonomy":"events","embeddable":true,"href":"https:\/\/itcluster.lviv.ua\/en\/wp-json\/wp\/v2\/events?post=39927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}