{"id":1400,"date":"2021-08-16T00:00:00","date_gmt":"2021-08-16T00:00:00","guid":{"rendered":"https:\/\/itcluster.lviv.ua\/epam-continuum-reveals-early-results-from-consumers-unmasked-study\/"},"modified":"2023-02-14T10:39:46","modified_gmt":"2023-02-14T10:39:46","slug":"epam-continuum-reveals-early-results-from-consumers-unmasked-study","status":"publish","type":"post","link":"https:\/\/itcluster.lviv.ua\/en\/epam-continuum-reveals-early-results-from-consumers-unmasked-study\/","title":{"rendered":"EPAM Continuum Reveals Early Results from \u2018Consumers Unmasked\u2019 Study"},"content":{"rendered":"
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EPAM Continuum<\/b><\/a>, the integrated business, experience, technology, and data consulting practice of EPAM Systems, Inc. (NYSE: EPAM), today announced the release of their 2021 Consumers Unmasked Study. The first in a four-part study, the project follows a consumer council made up of 71 Millennial and Gen-Z shoppers\u2014exploring their spending habits across the food, fitness, fashion, travel, and home industries through discussion forums, Q&As, diaries, and vlogs.<\/span><\/p>\n<\/div>\n

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Key themes discovered from the study include:<\/span><\/p>\n<\/div>\n

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  1. Whatever Else Matters, Value for Money Matters More. <\/b>Value for money (a combination of quality, availability, choice, and price) is a key trigger.<\/span><\/li>\n
  2. Finding the Best Deal is a \u2018Badge of Honor.\u2019 <\/b>Searching for the best price became a challenge and finding it was seen as an achievement.<\/span><\/li>\n
  3. Rewarding Experiences are Expected. <\/b>Consumers grew to expect more from their online experiences\u2014they anticipate seamlessly, but also expect fun.<\/span><\/li>\n
  4. Ethics Climb the Leaderboard. <\/b>Many consumers voiced respect for brands that do (or are trying to do) good but said altruism needs to be genuine and transparent.\u00a0<\/span><\/li>\n
  5. COVID-19 Concerns Remain. <\/b>The uncertainty of the pandemic manifested itself in numerous ways.<\/span><\/li>\n<\/ol>\n<\/div>\n
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    The study will return in September 2021 with a quantitative survey to back up the qualitative data analyzed to date.<\/span><\/p>\n<\/div>\n

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    Read the <\/b>Consumers Unmasked Research<\/b><\/a>.<\/b><\/p>\n<\/div>\n

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    To learn more about EPAM Continuum\u2019s integrated business, experience, technology and data consulting practice, visit\u00a0<\/b><\/b>https:\/\/www.epam.com\/services\/consult-and-design<\/a><\/b>.<\/b><\/p>\n<\/div>\n

    To learn more about EPAM, visit the site.<\/a><\/b><\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"

    EPAM Continuum, the integrated business, experience, technology, and data consulting practice of EPAM Systems, Inc. (NYSE: EPAM), today announced the release of their 2021 Consumers Unmasked Study. The first in a four-part study, the project follows a consumer council made up of 71 Millennial and Gen-Z shoppers\u2014exploring their spending habits across the food, fitness, fashion, […]<\/p>\n","protected":false},"author":1,"featured_media":1401,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[22,23],"tags":[],"class_list":["post-1400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lviv-it-cluster-news","category-members-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/itcluster.lviv.ua\/en\/wp-json\/wp\/v2\/posts\/1400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itcluster.lviv.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itcluster.lviv.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itcluster.lviv.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/itcluster.lviv.ua\/en\/wp-json\/wp\/v2\/comments?post=1400"}],"version-history":[{"count":5,"href":"https:\/\/itcluster.lviv.ua\/en\/wp-json\/wp\/v2\/posts\/1400\/revisions"}],"predecessor-version":[{"id":29997,"href":"https:\/\/itcluster.lviv.ua\/en\/wp-json\/wp\/v2\/posts\/1400\/revisions\/29997"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/itcluster.lviv.ua\/en\/wp-json\/wp\/v2\/media\/1401"}],"wp:attachment":[{"href":"https:\/\/itcluster.lviv.ua\/en\/wp-json\/wp\/v2\/media?parent=1400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itcluster.lviv.ua\/en\/wp-json\/wp\/v2\/categories?post=1400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itcluster.lviv.ua\/en\/wp-json\/wp\/v2\/tags?post=1400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}