{"id":57080,"date":"2025-04-07T17:12:51","date_gmt":"2025-04-07T14:12:51","guid":{"rendered":"https:\/\/itcluster.lviv.ua\/?p=57080"},"modified":"2025-04-07T17:12:53","modified_gmt":"2025-04-07T14:12:53","slug":"youscan-and-wantent-partner-up-a-new-level-of-creative-campaign-analytics","status":"publish","type":"post","link":"https:\/\/itcluster.lviv.ua\/en\/youscan-and-wantent-partner-up-a-new-level-of-creative-campaign-analytics\/","title":{"rendered":"YouScan and Wantent Partner Up: A New Level of Creative Campaign Analytics"},"content":{"rendered":"\n<p><em><a href=\"https:\/\/youscan.io\/\" rel=\"noopener\">YouScan<\/a>, a leading social media listening platform, and <a href=\"https:\/\/www.wantent.io\/\" rel=\"noopener\">Wantent<\/a>, a top player in emotional content analysis, have entered into a strategic partnership.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"928\" src=\"https:\/\/itcluster.lviv.ua\/wp-content\/uploads\/2025\/04\/blog_wantent_partnership.png\" alt=\"\" class=\"wp-image-57081\"\/><\/figure>\n\n\n\n<p><strong>What does this mean for brands, agencies, and content creators?<\/strong><\/p>\n\n\n\n<p>By combining the technologies of Wantent and YouScan, it has become easier than ever for brands, agencies, and content creators to understand how their marketing campaigns perform \u2013 from testing creative concepts early on to analyzing audience reactions and social media conversations after launch.<\/p>\n\n\n\n<p>This joint solution unlocks unique capabilities:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Emotional impact analysis<\/strong><br>Wantent allows brands to evaluate how their audience will respond to videos and ads before they go live.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Real-time campaign performance tracking<\/strong><br>YouScan enables the analysis of consumer opinions, impressions, and marketing campaign virality on social media.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A complete view of campaign results<\/strong><br>By combining data on the emotional impact of creatives with audience feedback from social media, brands can optimize their marketing strategies and investments.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cPeople react to content emotionally, and social media shows how those emotions translate into action. Our collaboration with YouScan enables clients to create a continuous cycle of content evaluation \u2013 from the first idea to its real-world impact\u201d,<br>said <strong>Oleksii Shaldenko<\/strong>, said CEO &amp; Co-Founder of Wantent.<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cYouScan helps brands understand what\u2019s being said about them online. With Wantent, we\u2019re now adding a new layer of insight \u2013 how content is likely to make people feel before it even goes live. That\u2019s a powerful tool for optimizing marketing efforts\u201d, noted <strong>Leonid Lytvynenko<\/strong>, CEO of YouScan<\/p>\n<\/blockquote>\n\n\n\n<p><strong>Key benefits of this partnership:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Deeper understanding of campaign performance<br>By blending emotional analytics with social listening data, brands gain a well-rounded view of their campaign\u2019s impact.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Smarter campaign planning<br>Test and fine-tune creatives before committing a major budget.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Anticipate outcomes and mitigate risks<br>Identify content with viral potential or flag possible backlash before launch.<\/li>\n<\/ul>\n\n\n\n<p>This collaboration is highly anticipated and is believed to help marketers build smarter, more effective marketing campaigns.<\/p>\n\n\n\n<p><strong>About the companies<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.wantent.io\/\" rel=\"noopener\">Wantent<\/a> is an AI-powered platform for analyzing viewers\u2019 emotional responses. It helps brands and media companies improve content effectiveness through deep emotional insights.<\/p>\n\n\n\n<p><a href=\"https:\/\/youscan.io\/\" rel=\"noopener\">YouScan<\/a> is a leading social media intelligence platform that uses AI to monitor brand mentions, analyze sentiment, and measure brand impact online.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouScan, a leading social media listening platform, and Wantent, a top player in emotional content analysis, have entered into a strategic partnership. What does this mean for brands, agencies, and content creators? By combining the technologies of Wantent and YouScan, it has become easier than ever for brands, agencies, and content creators to understand how [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":57081,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-57080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-members-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/itcluster.lviv.ua\/en\/wp-json\/wp\/v2\/posts\/57080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itcluster.lviv.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itcluster.lviv.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itcluster.lviv.ua\/en\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/itcluster.lviv.ua\/en\/wp-json\/wp\/v2\/comments?post=57080"}],"version-history":[{"count":1,"href":"https:\/\/itcluster.lviv.ua\/en\/wp-json\/wp\/v2\/posts\/57080\/revisions"}],"predecessor-version":[{"id":57085,"href":"https:\/\/itcluster.lviv.ua\/en\/wp-json\/wp\/v2\/posts\/57080\/revisions\/57085"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/itcluster.lviv.ua\/en\/wp-json\/wp\/v2\/media\/57081"}],"wp:attachment":[{"href":"https:\/\/itcluster.lviv.ua\/en\/wp-json\/wp\/v2\/media?parent=57080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itcluster.lviv.ua\/en\/wp-json\/wp\/v2\/categories?post=57080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itcluster.lviv.ua\/en\/wp-json\/wp\/v2\/tags?post=57080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}