{"id":64734,"date":"2026-05-11T12:57:20","date_gmt":"2026-05-11T09:57:20","guid":{"rendered":"https:\/\/itcluster.lviv.ua\/?p=64734"},"modified":"2026-05-11T13:06:57","modified_gmt":"2026-05-11T10:06:57","slug":"it-meets-product-failures-pmf-and-ai-how-ukrainian-companies-build-products-in-2026","status":"publish","type":"post","link":"https:\/\/itcluster.lviv.ua\/en\/it-meets-product-failures-pmf-and-ai-how-ukrainian-companies-build-products-in-2026\/","title":{"rendered":"IT Meets Product: Failures, PMF and AI \u2014 how Ukrainian Companies Build Products in 2026"},"content":{"rendered":"\n

On April 30, Lviv hosted IT Meets Product \u2014 the first professional conference in the 2026 IT Meets, organized by Lviv IT Cluster. The event took place at LEM Station and brought together founders, CPOs, product managers, and IT leaders to talk about what building products actually looks like \u2014 through practice, mistakes, and adaptation.<\/em><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

AI \u2014 a new standard, but not a silver bullet<\/strong><\/h2>\n\n\n\n

A panel discussion featuring speakers from Simulmedia<\/strong>, Reface<\/strong>, SQUAD<\/strong>, and MODUS X<\/strong> opened the conference with a discussion of AI’s role in the product cycle. Participants agreed: AI has become a baseline for competitiveness, but it creates an illusion of complete efficiency. The volume of work hasn’t decreased \u2014 its nature has changed. Proper AI integration saves time and money, but without engineering expertise and empathy for the customer, technology won’t replace people. “The key skill is understanding what the client actually needs. AI won’t replace you there,” was one of the defining thoughts of the discussion.<\/p>\n\n\n\n

Product-Market Fit beyond Ukraine: strategy, not luck<\/strong><\/h2>\n\n\n\n

Speakers shared their experience entering international markets \u2014 from choosing the first market to global scaling. The conversation covered the real cost of finding PMF, competition for user attention, false signals and the importance of market context. The main takeaway: going global requires thorough research \u2014 from culture to legal \u2014 and the courage to make bold decisions.<\/p>\n\n\n\n

Failures as growth points<\/strong><\/h2>\n\n\n\n

Representatives from Silpo Ecom<\/strong>, ADVA Soft<\/strong>, SalesBox<\/strong>, and Scimus <\/strong>spoke openly about product team mistakes: failed hypotheses, costly decisions, and what eventually grew from them. The advice that came from each speaker: test hypotheses first, then scale. Watch for changes not only inside the company, but around it.<\/p>\n\n\n\n

Customer Experience: from emotions to metrics<\/strong><\/h2>\n\n\n\n

Oksana Holubets<\/strong>, product manager of the My Kyivstar app<\/strong>, showed how to turn customer experience into measurable indicators \u2014 NPS, CSAT, Retention, LTV \u2014 and demonstrate their real business impact through analytics.<\/p>\n\n\n\n

The event wrapped up with a prize draw of certificates from IT Club Loyalty<\/a> and networking. Photos can be found via the link<\/a>.<\/p>\n\n\n\n

IT Meets continues on May 28 in Ivano-Frankivsk \u2014 IT Meets AI, exploring how artificial intelligence is changing the way we work today. Registration is open.<\/a><\/p>\n\n\n\n

Co-funded by the European Union. Views and opinions expressed are, however, those of the author(s) only and do not necessarily reflect those of the European Union or European Commission. Neither the European Union nor the European Commission can be held responsible for them.<\/em><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

On April 30, Lviv hosted IT Meets Product \u2014 the first professional conference in the 2026 IT Meets, organized by Lviv IT Cluster. The event took place at LEM Station and brought together founders, CPOs, product managers, and IT leaders to talk about what building products actually looks like \u2014 through practice, mistakes, and adaptation. […]<\/p>\n","protected":false},"author":43,"featured_media":64730,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-64734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/itcluster.lviv.ua\/en\/wp-json\/wp\/v2\/posts\/64734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itcluster.lviv.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itcluster.lviv.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itcluster.lviv.ua\/en\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/itcluster.lviv.ua\/en\/wp-json\/wp\/v2\/comments?post=64734"}],"version-history":[{"count":4,"href":"https:\/\/itcluster.lviv.ua\/en\/wp-json\/wp\/v2\/posts\/64734\/revisions"}],"predecessor-version":[{"id":64741,"href":"https:\/\/itcluster.lviv.ua\/en\/wp-json\/wp\/v2\/posts\/64734\/revisions\/64741"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/itcluster.lviv.ua\/en\/wp-json\/wp\/v2\/media\/64730"}],"wp:attachment":[{"href":"https:\/\/itcluster.lviv.ua\/en\/wp-json\/wp\/v2\/media?parent=64734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itcluster.lviv.ua\/en\/wp-json\/wp\/v2\/categories?post=64734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itcluster.lviv.ua\/en\/wp-json\/wp\/v2\/tags?post=64734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}