Product Management Workshop

03 November 09:00 SoftServe Office, 33V Dehtiarivska Str., Kyiv

#ProductWorkshopKyiv | The foundations of Pragmatic approach in Product Management
by Roman Pavlyuk, Product Manager at SoftServe

Wondering how to apply Product Management to add the value?

The One-day Product Management Workshop has useful tips for you. The workshop group is limited. So, get your seat before it is gone! **

Book your ticket here.

The problem within Ukrainian IT branch is that companies are struggling with challenges on how to bring more value to the client and thus to put a higher price. A need for higher prices is driven by the continuous growth of employee compensations caused by the overheated market.

Workshop goals:

  • Learn and get used to Pragmatic Marketing Framework in order to access and build Product Management processes on existing and new coming projects
  • Applying Pragmatic approach for Business Development in order to present the higher value
  • Learn proper ways of building Product Management processes on the projects. Capability to understand advantage of it and sell such service to the client (to extend portfolio of provided services)
  • Improve processes on existing projects and bring more value into them and thus selling them for a much higher price
  • Moving from role of Requirement Manager/ Business Analyst to Technical Product Manager role in order to reduce dependency on client availability and make team more independent and productive


  • Strong understanding what is product, value, price, market, customer etc.
  • Fundamental knowledge of Pragmatic Marketing techniques
  • Business development skills that are based on Pragmatic approach
  • Practical cases and exercises

Roman Pavlyuk, Solution Leader / Product Manager for Enterprise Products at SoftServe Inc., PMC-IV Certified Product Manager


  • Tea • Coffee • Candies • Lunch Snacks •

** SPECIAL PRICE for #ProductCampKyiv2017 ticket owners – your ticket code is your promo code.


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