On July 17, Kyiv hosted Mobile App Vision 2025 – the first large-scale conference in Ukraine dedicated to mobile technologies, the app industry, and the future we are building through them. The event brought together over 200 participants, including company founders, C-level executives, and product leaders who are shaping the mobile future in Ukraine. The conference was organized by Devlight, a mobile app development company.

At Mobile App Vision, topics ranged from building products with multi-million user bases to AI, innovation failures, digital business transformation, and the mobile-first approach.

About the Event

Trend Research: The Evolution of Ukraine’s Mobile Market

The event featured a presentation of key trends in mobile app development and the TOP-100 best mobile apps in Ukraine.

What you’ll find in the report:

• 10 global trends in mobile development, with real case studies and actionable business advice;
• In-depth analytics and data on user behavior in Ukraine’s mobile ecosystem;
• Practical recommendations on how to apply each trend;
• A comparison of how Ukrainian and global companies approach personalization, AI integration, gamification, and other key features.

What lies ahead for the industry, which technologies are changing the rules, and how businesses can grow through these changes – download the report from the link.

Panel Talk: How Mobile Apps Shape User Life

The first panel explored how mobile apps are becoming deeply embedded in users’ daily lives, turning into habits, and even influencing how we think.

Speakers discussed shifts in behavior driven by tech, the rise of personalized and gamified experiences, growing expectations around convenience and service quality, and the impact of AI on mobile user experience. They also shared how their companies are evolving to meet the needs of a fast-changing market.

Panelists:

• Stepan Veselovskyi, CEO of Lviv IT Cluster (moderator);
  
• Daria Leshchenko, Managing Partner at SupportYourApp;
  
• Anton Maksymenko, CEO at MISTO;
  
• Yaroslav Nazar, Loyalty Program Lead at Fishka;
  
• Andrii Kashperuk, Deputy Chairman of the Management Board, Head of Retail Business at UKRSIBBANK BNP Paribas Group.

Interview: Glovo’s Mobile Strategy – A Story of Scaling and Growth

The discussion covered user habit formation, product adaptation across diverse markets, emotional marketing, and the use of AI in enhancing user experience. They also shared their vision for the future of mobile technology.

Participants:

• Ihor Polych, CEO of Devlight (interviewer);
  
• Natalia Savchenko, Head of Marketing and Growth at Glovo Ukraine.

Panel Talk: Mobile-First Approach – Transforming Business, Government & Society

Industry experts discussed how mobile technologies are reshaping public services, business, and education in Ukraine. They shared real-world product stories, shifts in user expectations, and how AI is now a core component of the mobile ecosystem. The panel emphasized that mobile apps have become an essential part of daily life.

Speakers:

• Ihor Polych, CEO of Devlight (moderator);
  
• Kateryna Chernogorenko, Deputy Minister of Defense of Ukraine for Digital Development and Transformation;
  
• Maksym Iliukhin, Co-lead of the national educational ecosystem “Mriia”;
  
• Olena Orlova, CMO at Uklon;
  
• Valeriia Tolochina, Global CMO at MEGOGO.

The Mobile-First Award Ceremony 

The evening culminated in the Mobile-First Award, Ukraine’s first award recognizing outstanding mobile apps developed by Ukrainian teams. Over 120 companies submitted applications. Based on expert jury reviews and public voting (with over 12,000 votes), the winners in each category were:

• Best Health & Wellness App – Tabletki.ua
• Best Social/Volunteer App – Armiya+
• Best HR App – Jooble
• Best Use of AI in a Mobile App – Promova
• Best Gamified App – My Fishka
• Best Educational App – Mriia
• Best UX/UI Design – Diia
• Best E-commerce App – ROZETKA
• Best Smart City Solution – Kyiv Digital
• Best Financial App – monobank
• App of the Year – Diia
• Partner of the Year – UKRSIBBANK BNP Paribas Group
• Redesign of the Year – VARUS

Mobile App Vision 2025 became a key milestone for Ukraine’s mobile industry

The event united innovators who are shaping the digital environment, defining user experiences, and implementing the technologies. Discussions around AI, personalization, design, and mobile strategies made one thing clear: the future holds even more breakthroughs and bold digital products.

The event was organized by Devlight, a Ukrainian IT company specializing in mobile app development. Devlight helps brands become #1 on users’ smartphones and has over 8 years of experience working with top businesses from the Forbes Ukraine Top 100 list.

General Partner of the event – UKRSIBBANK BNP Paribas Group.