A Match Between IT and Fashion: Boosta Presented a Unique Clothing Collection in Collaboration with KSENIASCHNAIDER

The international IT company Boosta created a unique mini-collection of branded clothing in collaboration with the Ukrainian sustainable brand KSENIASCHNAIDER. The collection consists of two unisex denim jackets.

“In 2022, we rebranded the company, and it was necessary to update the branded items accordingly. But everyone makes ordinary merch, and we wanted to create something more unique, original, and high-quality. That is why the idea of collaboration with the KSENIASCHNAIDER brand appeared. They are innovators in the fashion world who are not afraid to be different and put meaning into the things they create. This strongly impresses Boosta and matches our history and values,” says Yaroslav Baklan, Co-Founder and Managing Partner at Boosta.

The unusual Boosta x KSENIASCHNAIDER collaboration results from two brands taking traditional merch to a new level. It is about combining the technological world with fashion, changing stereotypes, and the lack of boundaries. Who says IT is boring? Today, IT specialists are progressive and well-rounded professionals who create fabulous products.

The collection additionally demonstrates texture, exclusivity, and versatility. Denim jackets became its main elements because it is a practical element of the wardrobe, which is popular among different audience segments: men and women of different ages. The blue denim bomber was created in a utilitarian style, featuring chunky pockets on the front and a prominent orange zip fastening. Another bomber jacket is distinguished by its minimalism and black color. The key feature of both jackets is the bright sleeves, wholly made of recycled materials. In this way, brands emphasize the importance of conscious consumption of things.

“We at KSENIASCHNAIDER are very fond of collaborations because they always allow us to look at our product and aesthetics from a different angle. This project with Boosta was close to us because we feel sympathy for the company, its audience, and its values. The fact that we implemented this collaboration with the sounds of a generator and air raid sirens adds additional significance. Some processes lasted half a year, although we plan to implement them in a month. But, despite everything, we managed to create an incredible and ecological capsule demonstrating both businesses’ values and views,” comments designer Ksenia Schneider.

Work on the collection lasted almost a year because many processes were significantly affected by the full-scale war: we had to wait a long time for materials and accessories, and blackouts periodically made it impossible for factories to work. Jackets from the collection are available only to Boosta’s specialists, who, in particular, can purchase them in the corporate store of the company Boosta Shop for the internal currency – boosta coins.