Supercharge Your Marketing: Jobs to be Done Masterclass

Do you know why customers hire your products? What is the theory of jobs to be done (JTBD) and how to use it? Do you want to find your target audience and learn how to sell more? Many businesses waste their potential due to ineffective marketing. On July 25th, UCU Business School and MSc in Marketing Management invite you to the “Supercharge Your Marketing: Jobs to be Done Masterclass”

Mykhailo Traverse, a member of the academic board of the MSc in Marketing Management program, managing partner of the marketing agency Reiseplan [isdgroup], and an expert in marketing with 18 years of experience in creating and implementing brand strategies for international and local brands and businesses, will be sharing his expertise.

Together with the expert, we will explore a multimedia toolkit that will guide you through all stages of understanding and implementing Jobs to be Done. This includes the fundamental theory of the method and its benefits for businesses, ways to engage and interview customers, as well as methods to analyze the results and utilize them in product development and marketing.

You won’t need to search for additional materials or decide what is important and what is not. Everything you will learn in this masterclass has been verified by years of experience in developing strategies for the most progressive brands in Ukraine and the world.

Who is this for:

• Beginners who have general knowledge but lack specific instructions and skills.
• Specialists who need structure and effectiveness in communicating with customers.

During the masterclass, we will:

• Familiarize ourselves with the JTBD method, its structure, and tools.
• Learn how to conduct professional JTBD interviews.
• Analyze interview examples.
• Explore methods of interview analysis.
• Apply insights to develop effective solutions.

This is one of the first events within the formation of the MSc in Marketing Management program community, where graduates and participants have the opportunity to exchange experiences and engage in lifelong learning.

When? July 25th, from 10:00 AM to 6:00 PM

Where? Kozelnytska 2a str. (with prior registration)

Cost: 2500 UAH.