New ASO Promotion Service from Devlight: Ensure Stable Growth of Your Mobile Application

Devlight, a leading company in the mobile application development field, announces the expansion of its services to respond to the market’s needs and provide additional value for customers. The main goal is to create an ecosystem of services that unites the best practices in developing and supporting digital products.

Increasing competition in the mobile application market requires developers to create innovative products and effective promotion strategies for their successful development. Thus, after launching the app, Devlight focuses on further development, growing the user base, and improving the user experience. According to a recent study by Apple, 77% of app installs come from organic search, underscoring the significance of quality app optimization in marketplaces.

Increasing the number of app downloads is possible through various strategies, including paid advertising campaigns and ASO (App Store Optimization) practices. Both approaches are critical to an application’s success and are often used together for the best results. Paid advertising campaigns provide quick user engagement but require constant financial investment to maintain results. ASO is a foundation for sustainable growth and strengthens your application’s position on the market without the need for continuous financial investment in advertising, which is its absolute advantage.

Devlight is already actively developing strategies and promoting apps using ASO for its clients. This stage is critical to ensuring more app visibility, increasing organic downloads, and improving user experience.

The ASO service includes optimizing the app title, description, keywords, and visual elements and improving ratings and reviews. Devlight begins this process by creating a promotion strategy that allows you to analyze and improve app performance.

The strategy includes market analysis and competitor research, identification of the main competitors’ strengths and ways to overcome them, understanding of the application’s opportunities, identification of the main localizations for optimization, and necessary tools and tactics.

ASO is a fundamental component of a comprehensive mobile app marketing strategy. Thus, Devlight advises implementing ASO now to ensure sustainable growth for your mobile app.