February 16, 2023
Read time: 3 min.

New Image, Same Values: Kindgeek Unveils New Branding

Kindgeek announces rebranding, proudly manifesting the company’s evolution with a new image but with the same core values of trust, transparency, social responsibility, and a sense of beauty.

Through eight years of work, Kindgeek has experienced three major crises: the annexation of Crimea and the beginning of war in the east of Ukraine, the Covid-19 pandemic, and a full-scale war, but Kindgeek did not stop developing and growing. During all this time, the company continued to show stability and expanded. From a team of a few people with the spirit of a startup, Kindgeek has grown into a mature company of 200+ ambitious and driven professionals united by shared values.

Over the years, Kindgeek has developed more than 130 products, more than 20 of which have received million-dollar investments and reached the self-funding stage. In addition to developing products for customers, Kindgeek has also created its own, so it knows how to make the ones people like. The company believes in a product-centric approach and builds products focusing on the final users.

The company has grown and matured. Kindgeek is now committed to helping other companies create innovative products and solve complex business challenges as its expertise deepens and capabilities expand.

“When I joined Kindgeek, first as a consultant and later – as a CTO, it was still a young company. Now we work on a different level – with more technically complex projects, enterprise clients, better processes, innovative technologies, mature employees”. Michael Kramarenko, CTO of Kindgeek.

The original logo has been refined to reflect every bit of the sour and sweet experiences that Kindgeek has gained over the years, a renewed perspective, and bolder business goals. Sophisticated in its simplicity, the company’s logo is now constructed proportionately and accompanied by an elegant icon. Three arrows cross the square and form the distinctive logo mark. Each of its elements symbolizes special meaning for Kindgeek as a company.

“People who joined us on our path formed the company we are today. We became more professional, and we work with bigger clients on technologically advanced projects”.Anton Skrypnyk, CEO of Kindgeek.

The night landscape with polar lights has inspired the creation of an updated color palette. Like colors unite and form a magnificent natural phenomenon, Kindgeek’s valuable experience and unique path have made the company what it has become today. Vibrant blue remains our dominant color, symbolizing our energy, passion for innovations, and dedication to everything we do. Shining green symbolizes our ambitions and the unique value we can provide to our clients. Finally, black color stands for elegance, sophistication, and maturity.

The Northern Lights sparkle with glory and vividly change, inspiring people and lighting the sky. So is Kindgeek – shine bright and advance, fostering a positive change and making a difference.

Kindgeek has grown, reached a wider audience, and built international connections, but it remembers its national code and proudly manifests its Ukrainian roots.

“While interviewing candidates to join our team, we looked for intelligent people who also love and care about Ukraine. To match in values and principles is very important to us”.Yuriy Gnatyuk, COO of Kindgeek.

Therefore, Kindgeek is proud that the Ukrainian identity is now expressed through the company’s new branding. When multiplied, the brand icon forms a beautiful pattern resembling and symbolizing the Ukrainian identity.

Kindgeek is moving forward with a new, more mature image. However, with the same core values and an unwavering commitment to providing excellent service to customers and partners, the company continues to be a platform of positive changes for its customers, employees, and Ukraine.

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New Image, Same Values: Kindgeek Unveils New Branding

Kindgeek announces rebranding, proudly manifesting the company’s evolution with a new image but with the same core values of trust, transparency, social responsibility, and a sense of beauty. Through eight years of work, Kindgeek has experienced three major crises: the annexation of Crimea and the beginning of war in the east of Ukraine, the Covid-19 […]

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