On April 18, the results of the international employer brand research run by Randstad were announced. They spotlighted dominating trends on the labor market and defined the most attractive national employers recognized with the Randstad Award. This year, the very first time that Ukraine participated in the survey, totally 10,000 respondents took part in a nationwide poll.
Following the results, SoftServe was recognized as the best employer to work for in IT sectoralone, and in the whole Ukraine at large.
“We’re pleased that SoftServe’s unique corporate culture as well as the narrowed focus and the input that SoftServe makes into the development and well-being of its associates were appreciated strong by the respondents”, says Anna Solohub, HR Marketing Director at SoftServe. “We’ve been extremely lucky to have our employees joined the company. As we all know, the brightest and the most talented people gravitate to the likesome professionals. All together, we build up a successful and socially responsible company that everyone of us admires and craves to work for”.
The recent results of Randstad Employer Brand Research confirmed the global tendency of decreased importance of company’s commitment to meet financial expectations of job-seekers. A remuneration is no longer the determining factor for choosing the future employer. A global mission of the company together with the career opportunities and inspiration for the long-term goals achievements turned out to be the top criteria for the majority of respondents. Thus, the employer with the positive and reliable reputation only can draw the best talents to work for it. Also, the employees show more loyalty to the companies enabling them to keep work-life balance. Thus, they pick up the employers who promise flexible schedule and convenient office locations.
The local Ukrainian tendencies slightly differ from the world-prevailing ones. The most appealing factors for the Ukrainian job-applicants are:
- Attractive salary and social package – 79%;
- Career growth – 50%;
- Financial solvency – 48%;
- Pleasant working conditions – 46%;
- Stimulating and challenging work – 45%.