Artificial Intelligence (AI) for Talent Development: How Ukrainian Professional Services Companies Can Scale with Next-Generation HR Solutions

At a time when demand for skilled IT and professional services professionals exceeds supply, companies face three key challenges: how to attract talent, how to retain them, and how to make employee development a systemic competitive advantage. At the intersection of these demands, there are intelligent HR solutions based on SAP SuccessFactors, which are available in Ukraine.

A New Approach to Talent Acquisition: AI as a Strategic Partner for the HR Team

In the highly competitive market for professionals — particularly in the professional services sector — companies can no longer rely solely on traditional hiring methods. According to research, using generative AI in recruiting allows you to increase the number of qualified candidates in the funnel by 55%.

The opportunities that SAP SuccessFactors opens up:

• AI-powered job descriptions tailored to the role’s specifics;
• Smart candidate matching based on skills, experience, and cultural fit;
• Automated interview questions adapted to the role and seniority level.

These capabilities allow Ukrainian professional services companies to compete on par with global players — not by hiring faster, but by hiring better.

People as a Growth Driver: Personalized Career Journeys Powered by AI

Unlike traditional L&D (learning & development), the modern approach to team development focuses on personalization and continuous feedback. SAP SuccessFactors enables companies to build individual career paths for every employee — factoring in their current skill set, ambitions, and market trends.

Benefits for the company:

• Increased employee engagement and loyalty;
• Lower attrition rates;
• Strong internal leadership pipelines.

According to SAP and IBM analytics, companies that use SAP combined with generative AI see higher profit growth.

HR as a Strategic Business Partner

SAP SuccessFactors goes beyond HR process automation — it transforms the entire approach to human capital management. The platform integrates:

• Employee performance data;
• Engagement survey results;
• Personalized learning and development recommendations;
• AI-driven insights for strategic decision-making.

This gives HR teams a new level of influence — shifting from operational support to strategic business enablement.

How SAP is rebuilding HR for the future

SAP is transforming its own HR systemically, strategically and with a focus on AI. Approaching talent management as an architect of change, the company forms a vision for 5-10 years ahead: how many people will be on the team, what skills the business will need, what share of processes will be taken over by artificial intelligence and what by people.

This vision formed the basis of the HR strategy, which combines technological infrastructure — automation, AI assistants, real-time analytics — with an approach to the employee experience. HR at SAP is not only about efficiency, it is about creating personalized “employee journeys” and supporting leaders through next-generation tools.

To be ready for this future, HR professionals must master AI, understand its logic, and be able to integrate technologies into solutions that impact the business. This requires systems thinking, the ability to design experiences, and work at the boundaries of functions — with IT, finance, and marketing.

For sustainable growth — especially in the global market — companies need to scale not only in terms of volume, but also in the quality of their HR approaches. SAP SuccessFactors is not just a set of tools, it is an ecosystem for talent management that takes into account all aspects: from recruiting to leadership development.

And most importantly: SAP Success Factors solutions are available in Ukrainian and integrate with existing systems. SAP offers a free 30-day trial of the basic version of SAP SuccessFactors. Learn more here.

Also, check out global insights on digital solutions for HR transformation in IT and professional services. Find out more about why skills have become the new currency for companies in the professional services sector — in the article at the link.